Born and raised in Rome, Alex was adopted by Milan during the university years, when he graduated in Management of Innovation and Technology at Bocconi University. After several experiences abroad, from Taiwan to India, he started his career in Procter & Gamble, an FMCG leader company where he's worked for several years in Sales & Marketing function. Today, Alex is Head of New Business Sales for Italy: together with his team of Business Development Consultants, he manages significant relationships with the most important Italian prospects, helping them to define and implement a successful digital marketing strategy.