Alessandra Domizi, Industry Head Retail di Google Italia, is in charge of driving business initiatives within Retail & Fashion verticals, providing strategic and operational consultancy about technology and digital tools. Before Google, Alessandra was Retail & Online Sales Manager in Nokia, where she managed the launch and the development of Online and Offline Direct To Consumer channels. Previously, as a Digital Manager in Sony, Alessandra managed and built partnerships with most important digital players, to create new Sales & Marketing channels.